The beloved Chin Mee Chin Confectionery is expanding its reach beyond Katong with a new outlet at Nex mall in Serangoon Central. This marks a significant moment for the 100-year-old institution, famous for its house-made kaya toast and nostalgic bakes like cream horns. The new location, set to open in Q3 this year, will be a welcome addition for fans who have long cherished the brand's retro charm and old-school teatime fare.
Chin Mee Chin's journey began in 1925 along East Coast Road, where it quickly gained fame for its traditional kaya toast and retro bakes. However, the eatery closed in 2018 due to manpower issues and a lack of succession planning. Thankfully, the brand was revived in 2021 by the Ebb & Flow Group, known for its casual Italian chain Casa Vostra. The group's co-founder and CEO, Lim Kian Chun, had a personal connection to the Chin family, which led to the successful revival of this iconic brand.
The Nex outlet will be Chin Mee Chin's second location, with its original East Coast Road flagship continuing to operate. Patrons can expect to indulge in the brand's signature dishes, such as the house-made lemak kaya slathered on toasted buns, alongside classic bakes like cream horns, chiffon cakes, and luncheon meat buns. Newer menu items, including kaya French toast, will also be available, catering to both old and new fans.
The new outlet's address is #B2-60/61 NEX, 23 Serangoon Central, Singapore 556083. For those eager to stay updated, the website (https://www.chinmeechin.sg/) and Instagram (https://www.instagram.com/chinmeechin.sg/) will provide the latest information. This expansion is a testament to the enduring appeal of Chin Mee Chin, offering a delightful blend of tradition and innovation in the heart of Serangoon Central.
